ATLANTIC US Labels and Company Sleeves 1951-1990
   
Fan logo - large ®
Fan logo - small ®
932 - 1951
to
1083  - 1956
1084 - 1956
to
2134 -1962
2135 - 1962
to
2370 - 1966
2216 - 1962
Occasionally
Atlantic was formed in 1947 by Ahmet Ertegun and Herb Abramson in New York City. Atco and Cotillion were subsidiary labels and Clarion was a budget label.
From the beginning, Atlantic was different from other independent record companies. Their financier/dentist did not put pressure on them for immediate return on his investment, so Herb and Ahmet were free to make decisions based on their own good musical judgment. They did not cheat performers, as many of the other independent labels did. They gained a reputation for being honest, and that reputation as much as anything was the foundation for the success of the company.
In 1967, the three owners of Atlantic; Ahmet, Jerry and Nesuhi were approached by Warner Seven Arts Corporation about selling Atlantic. Atlantic/Atco Records, along with Warner Brothers / Reprise Records, were to be operated as separate record companies under the ownership umbrella of the Warner-Seven Arts Corporation.
Under Warner-Seven Arts, Atlantic and Warner-Reprise operated independently until Warner-Seven Arts itself was purchased by the Kinney Corporation (which later became Warner Communications) in 1969. Kinney was a conglomerate made up of parking lots, office cleaning companies, rental cars, magazine distribution and funeral parlors that was seeking to branch out into the entertainment business.
No perimeter print
BW-CL-CP-CT
Distributed by Atlantic
MO-AR
Atlantic Records Sales
PL
Atlantic Records Sales
SP
1967 - 1968
From January 1967, the Atlantic family of labels (all of them!) had their pressing plant codes added to the master numbers.  Also, at the same time, the various pressing plants would have their labels printed up at different sources, and invariably the perimeter print would be different from one to the other. This lasted until the end of 1968 at which point the company established a set perimeter print standard and all plants fell in line - except one: LY.
The pressing plants and their codes:
AR: Allied Record Company; Los Angeles, California MO: Monarch Records; Los Angeles, California
BW: Bestway Plastics; Mountainside, New Jersey PL: Plastic Products; Memphis, Tennessee
CL-CP or no code: Columbia; Terre Haute, Indiana PR: Presswell Company; Ancora, New Jersey
CT: Columbia; Bridgeport, Connecticut RI: PRC Recording Inddustry Prod.; Richmond Indiana
LY: Shelly Products; Huntington Station, New York SP: Specialty Products; Olyphant: Pennsylvania
Info by John Villanova, New York
New York, N.Y.
CP-MO-PL-SP
New York, N.Y. 10023
LY
Mfg by Atlantic
75 Rockefeller Plaza
Warner Communications
75 Rockefeller Plaza
1968
to
1974
1968
to
1974
1974
to
1975
1975
to
1984
® added
...

1984
to
1986
1986
to
.
1990
Country
Gospel Series
Jazz Series
Jazz Series ?
CY series
3000 series
1950s
5000 series
Around 1960
5000 series
Around 1960
Reissues
1841 Broadway
75 Rockefeller Plaza
Warner Communications
1968
to
1973
1973
to
1974
 1974
to
1984
Warner Communications
Warner Communications
 1974
to
1984
.
to
1990
 1841 Broadway
75 Rockefeller Plaza
Warner Communications
 1972
to
1973
1974
to
1975
1975
to
1984
The original 1951-1956 label with Fan logo  added
The reissues used the same catalogue numbers as the originals.
Rang
Front
Back
Details
No 1 a
1952
to
.
Brown paper
Artist graphics
Ruth Brown

The Cardinals

Joe Turner

The Clovers

Joe Morris
 Cut straight/notch  Glued left/right  
No 1 b
.
to
1953
Greenish paper
Artist graphics
Ruth Brown

The Cardinals

Joe Turner

The Clovers

Joe Morris
   Cut straight/notch  Glued left/right  
No 2
1953
to
.
Artist graphics
La Verne Baker Ray Charles
 Clyde McPhatter Joe Turner

 Ruth Brown The Clovers
Two lines of text
   Cut straight/notch  Glued bottom/right  
No 3
.
to 
1960
Artist graphics (redrawn)
La Verne Baker Ray Charles
 Clyde McPhatter Joe Turner

 Ruth Brown The Clovers
Three lines of text
. Ref 104B  Cut straight/notch  Glued left/right  
No 4
1960
to
-
..
   Curved top  Inside glued   
No 5
-
to 
.
..
. Ref 104  Curved top  Inside glued   
No 6
-
to 
2265 - 1964
Thin flimsy paper
Purple print
   Slightly curved top  Inside glued  
No 7
-
to 
2265 - 1964
Normal paper
Purple print
   Curved top  Inside glued  
No 8
-
to 
2265 - 1964
Normal paper
Black print
   Curved top  Inside glued  
No 9
2266 - 1965
to
.
 No address
   Curved top  Inside glued   
No 10
.
to
.
Large logo - low font
1841 B'Way / N. Y.
   Curved top  Inside glued   
No 10 x
.
to
.
Large logo - low font
Printing error
   Curved top  Inside glued   
No 11
.
to
.
Medium logo - low font
1841 B'Way / N. Y.
. Ref 104B  Curved top   Glued left/right   
No 12
.
to
.
Small logo - low font
1841 B'Way / N.Y.
   Curved top   Glued left/right   
No 13
.
to
.
Small logo - low font
1841 B'Way / N.Y.
   Curved top  Inside glued   
No 14
.
to
.
Small logo - low font
1841 B'Way / N.Y.
   Curved top - hight top  Inside glued   
No 15
.
to
Oct 1971
Small logo - high font
1841 B'Way / N.Y.
   Curved top  Inside glued  
No 16
2838 - Oct 1971
to
1973
1841 B'Way 10023
   Curved top  Inside glued   
No 17
1973
to
1978
75 Rockefeller Plaza
   Curved top   Inside glued   
No 18
1978
to
.
Short text
75 Rockefeller Plaza
   Curved top  Glued left/right   
No 19
.
to
1980
Long text
75 Rockefeller Plaza
   Curved top  Glued left/right   
No 20
1980
to
.
Long text
75 Rockefeller Plaza
   Curved top  Glued left/right   
No 21
.
to
1986
Glossy finish
75 Rockefeller Plaza
   Cut straight  Inside glued  
P 1
Promotion records
Store copies in no 18/21 only
Long text
75 Rockefeller Plaza
   Curved top  Glued left/right   
Reissues
R 1
1968
to
1970

1841 Broadway
   Curved top  Inside glued  
R 2
1970
to
.
Red

1841 Broadway
   Curved top   Inside glued  
R 3
.
to
1973
Pinkish

1841 Broadway
   Curved top - high  Inside glued  
R 4
1984
to
.
   Cut staight  Inside glued  
Sleeve for demo records
D 1
Around 1980
   Curved top  Inside glued