Untitled Document

BRUNSWICK DE Labels and Company Sleeve 1954-1965


Glossy finish	Glossy finish	Glossy finish	Matte finish
12 003 - 1954 to 12 095 - 1957	12 004 - 1954 to 12 052 - 1955	12 044 - 1955 to 12 117 - 1958	12 123 - 1958 to 12 300 - 1965 Label discontinued
US Brunswick records was started by Brunswick-Balke-Collender Company, which had been manufacturing products ranging from pianos to sporting equipment since 1845. In January 1920, a new line of Brunswick Records were introduced in the US and Canada that employed the lateral cut system that was then becoming the default cut for 78 RPM disc records. The parent company marketed them extensively, and within a few years Brunswick became one of the USA's Big Three record companies, along with Victor and Columbia Records. In April 1930, Brunswick-Balke-Collender sold Brunswick Records to Warner Brothers, who leased Brunswick to the American Record Corporation (ARC) in December 1931. In 1939, ARC was bought by the Columbia Broadcasting System for $750,000, which discontinued the label in 1940. This violated the Warner lease agreement, resulting in the Brunswick trademark being transferred to American Decca. In 1944, Decca revived the label. In Germany, Brunswick mostly was as an outlet for American Decca records until 1965, when it was discontinued.